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FOR IMMEDIATE RELEASE
April 2009

Contact: Eunice Farnsworth
212-631-5878
EuniceFarnsworthPR@gmail.com

7 Tips for Frugal Pet Owners in Today’s Economy

New York, New York - President Obama has a lot on his mind these days…from a troubled economy to the arrival of a new puppy for his family! Obama’s concerns over puppy training and a shaky financial system mirror those of the American pet owner. Cognizant of Americans concern for their furry friends and bank account, pet expert, Charlotte Reed, offers a series of tips for frugal pet owners to save money, without sacrificing the care their pets deserve.

“It is imperative to practice the ounce of prevention theory- taking your pets to their annual veterinary visits, brushing their teeth to prevent expensive cleanings, and giving them their Heartworm and flea and tick medication. In the case of luxuries such as doggie daycare and trips to the pet spa, however, there are ways to cut back while not compromising the level of love, care and affection your pet receives” states pet lifestyle expert and founder of Two Dogs & A Goat, Charlotte Reed. "There is more that you can do beyond buying discounted medications. In some cases, creativity comes into play."

1. Save Energy, Save Money
Save pet dollars by ceasing to use pet drinking fountains. Keep water cold and clean in the refrigerator by using a filtered pitcher. A stainless steel bowl, available at any discount kitchen supply store, can keep water colder, longer…similar to a pet drinking fountain.

2. Cutting Back Can Keep Your Pets Healthy and Slim
A recent survey revealed that 40 % of American pets are overweight; consider cutting back on the amount of food in your pet's diet. Break biscuits and treats into two…you have now created a treat for today and tomorrow…with less calories in your pet’s diet.

3. Spend Less by Including your Dog
With spring’s much anticipated arrival, vacation plans for the upcoming summer months have already begun. By deciding to bring your pet with you on vacation you can save money on boarding services and in-house pet sitters. A selection of rental properties and hotels, such as in Outer Banks, NC, are pet-friendly. Beware though, dog-welcome destinations fill up quick, so do your research and book your pet included vacation as soon as possible.

4. Home Grooming Saves Big Bucks
In today’s economy many Americans have reduced their number of trips to the salon and spa, and your pet can too. Learning to groom your dog at home will save money and reduce the frequency of trips to the professional groomers. Grooming supplies, including a handheld shower, doggie brush and comb, pet toothbrush, canine paste and a nail clipper, can all be purchased at your local pet store for a percentage of your typical grooming fees. Additionally, home grooming gives you a chance to detect lumps, bumps and odors that may be of concern to your pet’s health.

5. Spend Wisely or Not At All
Although your pet may love the local doggie day care facility that costs $40 a day, it may not fit into your budget anymore. Visiting the local dog park allows you to spend time with your dog and play with doggie friends for FREE! Also, hiring a dog walker for $15 a day can replace doggie daycare while you are at work.

6. Up-Cycle with Puppies for A Greener Tomorrowbr> Instead of purchasing pee pads for your puppy you can up-cycle your daily newspaper. By placing newspaper on a catering tray, easily purchased at a discount kitchen supply store, you have created an affordable portable potty for your dog. The trays are cheap and easy to clean and the paper is free and easy to dispose of.

7. Being Simple is Fashion Forward
Is it necessary to have the expensive leather or designer brand leash? Or will a more economical, purple nylon leash suffice? Purchasing toys does not have to break the bank. Economical fashion decisions are the latest trend. Cutting back on extravagances saves money faster.

For more suggestions on how to be a loving, yet frugal, pet owner and to learn more about Charlotte Reed’s background, services and expertise, please visit www.CharlotteReed.com.

About Charlotte Reed
Charlotte Reed, a popular pet care and lifestyle expert, is also a notable entrepreneur. In 1995, she abandoned life on Wall Street as a corporate lawyer to open Two Dogs & A Goat Incorporated, a premiere, full-service pet care provider in New York City. Reed is the founder of The Business of Pet Writing Conference, and recently has created PetCentricAuthors.com, the first internet site dedicated to promoting authors and their pet books. She is the author of "The Miss Fido Manners Complete Book of Dog Etiquette" (Adams Media, 2007). Charlotte is the First for Womean columnist and The Pet Socialite blogger for NBC's Petside.com. In 2011, she will release her new magazine, "Canine Culture, Arts and Style." In addition to her writing career, Reed also works as a pet industry consultant. Although many manufacturers have hired her as a spokesperson, she also works with advertising, marketing and social media firms as a pet trend expert, providing a unique understanding of what drives pet consumer behavior. Charlotte is the owner of four dogs, two cats and one parrot. To learn more about Charlotte and her other projects, visit www.charlottereed.com.



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